Soo Sheung had worked with several multinational companies on regional sales position prior to joining the financial planning industry. He joined UBC in 2009 as a part time consultant. He is currently the Unit Sales Manager in Great Eastern Life Malaysia and the Agency Supervisor of Public Mutual. He also completed the Life Planning Advisor (LPA) program of Great Eastern in 2015. He is now a Live Great Advisor of the company to promote healthy living concept together with Great Eastern. Due to his prior work background, his current clients consists of professionals, executives and business owners.

Soo Sheung applies Financial Planning approach to guide the clients on their own financial goals. To achieve the financial goals, the clients must be realistic, patient and self disciplined along the way. He works closely with the clients on their different life stages and review the progress together with them.

As the Agency Development Director of UBC, Soo Sheung is actively helping the young people to be successful entrepreneurs through coaching and guiding them to develop right ingredients to achieve their dream. Many of his team members are young graduates, as well as undergraduates who are pursuing their entrepreneurship dream. They are learning the hands on approach in working smart while working hard towards their own goals.